Purina ONE
Purina ONE Emoji Campaign
The bond between dog and owner is undeniable. A dog has become part of the family and therefore we want to include them in everything. By creating custom emojis of dogs and their owners, Purina ONE celebrates their bond. These emojis are downloadable to be used in any messaging application as well as made into stickers with purchase of product. Apply your dog's emoji sticker to show their approval on Purina ONE products, dog park messaging boards, grooming boards, etc. Bring your best friend everywhere with you with their customized emoji.
Facebook Emoji introduction ad. To be launched on National Dog Day August 26 with a filter over photos with hashtags #nationaldogday showing what their Purina ONE personalized emojis could look like.
Purina ONE website with the purchase of Purina ONE products.
Custom Emojis of your dog downloaded right to your keyboard. Use your best friend's emoji across all messaging applications.
Personalized stickers made from emoji shipped with purchase of Purina ONE food and treats.